Häus

Client

Häus

Scope

3D Optimisation, 3D Configurator, Augmented Reality, CPQ

Year

2025

Häus is a concept 3D sofa customisation that lets users configure their sofa within fully realised 3D environments, preview every detail in augmented reality, and see live pricing as they build. Created as a vision for the next generation of online furniture retail, it shifts CPQ into lifestyle-driven spaces that feel closer to a real showroom.

Powering the experience are three custom-built 3D environments. The configurator gives users full creative control over their sofa, with options to choose between one-seater and two-seater sizes, select from a curated range of wood finishes, and customise the upholstery fabric.

As shoppers customise their sofa, the 3D model updates instantly within its environment, and a live summary recalculates pricing in real time — making it easy to weigh design decisions. The journey concludes with an AR preview, allowing users to place their personalised sofa directly into their own room.

Every detail of the interface is built around clarity, atmosphere, and ease of use. The responsive UI scales fluidly across desktop, tablet, and mobile screens, with thoughtful interaction design that keeps the focus on the sofa and the space around it.

The Häus Configurator demonstrates how immersive 3D web technology can elevate online furniture retail beyond static product photography. It blends environment design, real-time customisation, and AR previewing into a single platform, proving that buying furniture online can feel as considered, contextual, and confident as shopping in person.

Result

Optimised 3D environments, AR-ready assets, and a secure global delivery pipeline ensure every sofa is rendered beautifully and loaded quickly, turning online furniture exploration into an immersive experience.

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