3D Animation: The process of creating moving images in a three-dimensional digital environment using keyframes, rigs, and rendering techniques.

3D Commerce: The use of interactive 3D and AR technologies to enhance online shopping experiences, allowing customers to view, customise, and engage with products in realistic detail before purchase.

3D Configurator: An interactive tool that allows users to customise and visualise a product or space in real time with 3D models.

3D Environment: A digital setting created with 3D assets, often used for virtual walkthroughs, games, simulations, or architectural presentations.

3D Floor Plan: A 3D visualisation of a building layout that includes architectural elements, furniture, and spatial relationships in perspective.

3D for Web: The integration of 3D content into websites or web-based applications using frameworks like WebGL or Three.js.

3D Model: A digital representation of an object’s shape in three dimensions, often used in design, gaming, visualisation, and AR/VR.

3D Modeling: The process of creating a mathematical representation of a 3D object using specialised software.

3D Optimisation: Techniques used to reduce the complexity of 3D assets to enhance performance across platforms without sacrificing visual quality.

3D Printing: A manufacturing process that creates physical objects from digital 3D models using additive layer-by-layer deposition.

3D Printing Optimisation: The refinement of 3D models to ensure they are structurally sound, watertight, and suitable for additive manufacturing.

3D Product Visualisation: The creation of detailed, realistic 3D models of products to showcase their design, features, and variations—used for marketing, prototyping, and interactive customer experiences.

3D Rendering: The process of generating a 2D image or animation from a 3D model using lighting, shading, and texture mapping.

3D Scanning: Capturing the physical shape of an object or environment and converting it into a digital 3D model.

3D Viewer: A digital interface or application that allows users to view, rotate, and interact with 3D models.

3D Visualisation: The process of creating realistic or conceptual digital representations of objects, spaces, or scenes in three dimensions to communicate ideas, designs, or products visually.
360° Panoramas: Wide-angle, immersive images that capture a complete 360-degree view, often used in virtual tours and real estate previews.

AI (Artificial Intelligence): The simulation of human intelligence in machines, used to automate processes, generate content, and enhance interactivity.

AI Avatars: Digital humans powered by artificial intelligence for virtual assistance, training, or interactive storytelling.

AI Frame Generation: A technique where AI predicts and renders additional in-between frames to increase frame rates and ensure smoother motion in real-time content.

Ambient Occlusion (AO): A shading method used in 3D rendering to simulate soft global shadows in corners and crevices for added realism.

API (Application Programming Interface): A set of rules and tools that allows different software applications to communicate and integrate with each other.

AR (Augmented Reality): A technology that overlays digital content onto the real world through devices like smartphones, tablets, or AR glasses.

AR Cloud: A shared digital map of the real world that allows AR content to be anchored and accessed consistently across users and devices.

AR Viewer: A tool that displays 3D objects in the real world through augmented reality, allowing users to interact with digital content in real-time using a phone, tablet, or AR headset.

Architectural Visualisation (Archviz): The creation of realistic images or animations of architectural designs to convey a building’s appearance and environment.

Asset Pipeline: The structured process of creating, optimising, and managing 3D assets from concept to real-time use.

Authenticator Token: A unique serial key used to activate and manage licensed access to an Unreal Engine package—ensuring secure, user-specific authorisation for project files or plugin use.

AWS (Amazon Web Services): A cloud computing platform providing scalable resources for hosting, storage, and data processing.

Baking: The process of pre-calculating complex visual effects such as lighting or shadows and saving them into texture maps to optimise real-time performance.

Body Tracking: The use of sensors or computer vision to capture and map the movements of a human body in real time, commonly used in AR/VR and motion capture.

Camera Projection Mapping: A technique where a 2D image is projected onto 3D geometry to create realistic depth and lighting effects.

CGI (Computer-Generated Imagery): Digital visuals are created through computer software, often used for animation, visual effects, and realistic renderings.

Cinematic Renders: High-quality, photorealistic visual outputs designed to mimic the visual language of cinema, often used for storytelling or promotional content.

Configure Price Quote – CPQ: A sales tool that enables users to configure complex products, generate accurate pricing, and produce tailored quotes quickly—streamlining the sales process through automation and real-time customisation.

CoreML: Apple’s machine learning framework that allows developers to integrate AI models into iOS apps for tasks like image recognition and natural language processing.

CRM (Customer Relationship Management): A strategy and software system that helps businesses manage customer data, track interactions, and optimise sales and support processes.

Cross-Platform Deployment: The ability to build once and deploy experiences across mobile, desktop, web, AR/VR headsets, etc.

Digital Asset Management (DAM): Systems used to store, organise, and retrieve rich media like 3D models, textures, renders, and animations.

Digital Twins: Digital replicas of physical objects or systems that are used to simulate, monitor, and optimize real-world performance.

DLSS (Deep Learning Super Sampling): NVIDIA’s AI-powered rendering technique that boosts frame rates and image quality by generating high-resolution frames from lower-resolution inputs.

DWG: A proprietary CAD file format used for storing two- and three-dimensional design data and metadata.