Turbø Uno
Client
Scope
Year
Turbø Uno is a real-time 3D supercar configurator concept built in Unreal Engine 5, created to push automotive visualisation beyond what’s possible in the browser. Turbø Uno was a deliberate exploration of the upper ceiling — bringing console-quality rendering, dynamic environments, and live driving sequences into an immersive visualisation.
The configurator offers deep creative control over the car. Customisation spans body colour, rims, brakes, and interior, with full animation support for the spoiler, lights, doors, and hood. Within each environment, users can shift between day and night and switch between clear skies and rain, as materials and lighting respond in real time.
In the race track environment, users can take the car out on the road, continue configuring it mid-drive, and switch between multiple camera angles for a fully cinematic feel. Game-style video settings give users control over DLSS, racetracing and rendering quality.
Powering the experience in Unreal Engine 5, paired with a custom web-based platform handling authentication, screenshot management, emailers, and analytics. The high-performance vehicle was 3D optimised to run beautifully in real time, while four custom environments, a clean, light studio, a dark studio, an outdoor city, and a natural mountain racetrack.
Powering the experience in Unreal Engine 5, paired with a custom web-based platform handling authentication, screenshot management, emailers, and analytics. The high-performance vehicle was 3D optimised to run beautifully in real time, while four custom environments, a clean, light studio, a dark studio, an outdoor city, and a natural mountain racetrack.
A built-in screenshot tool lets users capture any moment in any environment and send it directly to their email through our custom Laravel-powered web platform, with every interaction tracked in to GA4 for rich analytics on environment usage, configuration choices, and user behaviour.
Turbø Uno demonstrates how Unreal Engine 5, combined with a thoughtfully engineered web backend and a managed distribution pipeline, can elevate automotive visualisation into something closer to interactive media than traditional product configuration — a concept piece that shows what becomes possible when 3D visualisation is given a fully cinematic stage and the infrastructure to support it.
Result
Optimised 3D assets, four richly detailed environments, a custom application launcher, and a secure global delivery pipeline ensure every drive, every configuration, and every captured moment is rendered with the kind of fidelity that turns a configurator into an experience worth coming back to.
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